MARKETING ABCs - EMAIL MARKETING
Updated: Aug 27
EMAIL MARKETING The use of email to promote a service or product.
Why use email marketing?
Although email marketing has kind of gotten a bad rap in the past due to the annoyance of spam mail, email marketing is still a good digital marking tool!
According to Oberlo's research, the expected rate of return for each $1 spent on email marketing, a $42 average return is anticipated. (DMA, 2019).
Oberlo also notes a stat stating click rates are shown to increase by 300% when a video has been added.
Below is a good quick tutorial on how to set up email marketing with my favorite web design platform, Wix.com
Offer resources such as free templates or eBooks in exchange for a sign-up. *Make sure the free resources are informative and add value.
Keep your schedule consistent as this helps build brand recognition and helps keep users engaged.
To help boost your conversions with your email marketing campaign, be sure you set the right target audience, use engaging subject lines, and get personal with your audience.
Use an email marketing software.