Updated: Aug 27, 2020
DESCRIPTION TAG is an HTML label describing a web page for search engine listings.
What is a good description tag?
A good description tag includes your top 2 keywords and will be a short description of the site when the search results are populated. Michigan Tech gives a great description in Five Ways to Improve your Site's Ranking SEO, by comparing it to a company's window display. Just like an in person window display, you will want to put out a service or product that best represents your products and service while keeping it interesting!
It's important for your SEO that you take the time to put in a good description tag. Search Engine Optimization is largely impacted by the meta tags on each site!
Description Tags In Action
Below is an example of a description tag which includes our main keyword, "online marketing" and our targeted locations.
Use your tops keywords.
Know your target audience (i.e. location, age, gender, etc..)
Keep the description under 160 characters
Consider putting contact number to make it easy to contact you.
Put a new description tag on each page.