MARKETING ABCs - BOUNCE RATE
Updated: Aug 27
BOUNCE RATE: A rate that shows how many visitors leave the site after only visiting one page.
Why is Bounce Rate important?
A HIGH bounce rate could be an indicator to GOOGLE your site is not related to the user's search. This may LOWER your ranking. Also, this could be an indicator your website may need a web design update. When updating ensure ensure each page is user friendly and has relevant content.
Think about it: Consider your own personal experience when visiting a website. Have you ever selected a site via a Google search just to be sorely disappointed? For instance, when you land on the webpage it's hard to find a contact number, or what services/products the company offers, or maybe the page took FOREVER to load.
We live in an increasingly busy world and time is everything for your prospective visitor. So, when any of these situations occur, it's natural for the user to leave the page and keep moving on to the next site on the search engine.
IMPROVE YOUR USER EXPERIENCE BY REDUCING POP-UPS, LOAD
TIME, AND MAKE INFORMATION EASILY ACCESSIBLE.
Improve load time
Add a search option
Make information easily accessible